When Reddit comes for your brand, your team needs a playbook

When a Reddit thread starts gaining traction about your brand, your VP or CMO wants a severity read in minutes. But you're still scrolling through comments trying to piece together what's happening.

AI summarizes the thread and scores severity across five dimensions (velocity, reach, sentiment, narrative risk, identity risk) within minutes. You give leadership a clear, defensible severity assessment instead of a guess.

Legal review is essential for high-severity Reddit threads, but routing a Google Doc through email takes too long. By the time legal approves, the thread has moved on.

Route the draft, AI context, and evidence to legal inside the WarRoom. They see everything they need in one place and can approve with a timestamp. No email chains, no version confusion.

After the crisis subsides, there's no clean record of what decisions were made, who approved what, and what the outcome was. Reconstructing the timeline from Slack is painful.

Every action, decision, approval, and draft version is logged to the WarRoom timeline automatically. Export the full record as a crisis report for leadership, legal, or the board.

Without a repeatable process, each Reddit incident triggers ad-hoc coordination. Different people own different threads, approaches vary, and learnings from past incidents are lost.

The 7-step workflow (Detect, Assess, Contain, Decide, Craft, Coordinate, Post-mortem) provides the same structured process for every incident, building muscle memory across your team.