For PR Agencies

    Your clients' Reddit crises deserve a real process

    Stop managing Reddit brand crises in Slack and Google Docs. Give every client a structured workflow with AI analysis, approvals, and reporting that proves what you did and why.

    The agency Reddit crisis problem

    Every agency has the same pain points when a client's brand starts trending on Reddit for the wrong reasons.

    Multiple clients, no shared process

    The problem

    Every Reddit crisis starts from scratch. Different account teams use different approaches, and there's no consistent workflow or reporting template across clients.

    How it works with Defusely

    One structured 7-step workflow that every account team follows. Each client gets a separate brand workspace with its own WarRooms, team roles, and exportable reports.

    Slow approvals kill response windows

    The problem

    By the time the draft goes through Slack, email, and a Google Doc review cycle, the Reddit thread has moved on. The response arrives too late to shape the conversation.

    How it works with Defusely

    Built-in approval routing with roles (Editor, Approver, Viewer) and due times. The draft, AI summary, and full context live in one place so reviewers can approve in minutes, not hours.

    Crisis reports are painful to produce

    The problem

    After the crisis, someone has to reconstruct a timeline from Slack messages, screenshots, and email threads. It takes hours and the result never feels complete.

    How it works with Defusely

    Every decision, draft, approval, and action is logged to the WarRoom timeline automatically. Export a client-ready report with severity assessment, evidence, decision log, and outcomes in one click.

    No clear ownership during the crisis

    The problem

    When a Reddit thread goes viral, three people are drafting responses, nobody knows who has final say, and the client is asking for an update nobody can give.

    How it works with Defusely

    One incident owner per WarRoom, visible to the whole team. Clear roles, clear accountability, and a single source of truth that the client can reference.

    What your agency gets

    Multi-brand workspaces with client separation
    7-step workflow applied to every incident
    AI thread summaries and severity scoring
    Built-in approval routing with due times
    One-click client-ready crisis reports
    Full audit trail of decisions and approvals
    Integration with Brand24, Meltwater, and more
    Post-mortem templates and follow-up tracking

    FAQs for PR agencies

    Give your agency a repeatable Reddit crisis process

    Start a free trial and run your first WarRoom in minutes. No credit card required.