PricingPricing built for teams managing real reputational risk
Defusely is priced for PR agencies and in-house comms teams who handle Reddit crises, not casual social listening.
We layer onto your existing monitoring stack. You detect; we help you triage and resolve.
Plans for every level of Reddit chaos
Growth is where most serious PR and comms teams land. SLAs, approvals, and time tracking included.
Starter
For lean teams handling a few Reddit flare-ups a month.
billed annually · $299/mo billed monthly
- AI summaries of Reddit threads, so your team doesn't have to read every nested comment.
- Sentiment and severity scoring to flag which Reddit crises actually matter.
- Suggested actions: Engage, Correct, Request moderator help, Monitor. Tuned to Reddit norms.
- Reddit-native response drafts in multiple tones, ready for your edits and approvals.
- Internal notes and simple timelines to keep decisions out of Slack chaos.
- Exportable Reddit crisis reports for clients or internal stakeholders after each incident.
- Full content library access, including early previews of new Reddit crisis playbooks.
- Early access to new features during beta so you can shape the roadmap.
Turn scattered Reddit screenshots into one structured WarRoom per crisis, with AI doing the heavy reading and a clean report you can drop into client or leadership updates.
Start free 7-day trialGrowth
For agencies and in-house comms teams running multiple Reddit incidents across brands.
billed annually · $799/mo billed monthly
- Everything in Starter, plus:
- Role-based access (Edit, Approve, View) for PR, legal, executives, and other stakeholders.
- Default SLAs and reminders by severity level, so high-risk threads never slip past their response window.
- Time tracking inside each WarRoom for billable work and internal cost reporting.
- Saved templates for Reddit responses, stakeholder updates, and post-mortems.
- Incident tagging (product issue, policy, executive, etc.) to spot patterns across crises.
- Priority support during active WarRooms when you're in the middle of a live Reddit storm.
- Priority access to new Reddit crisis response features as they ship.
Promise and hit clear Reddit crisis SLAs with clients or internal stakeholders, show exactly how many senior-PR hours Reddit incidents consumed, and turn Reddit crisis response into a repeatable, billable incident practice instead of one-off fire drills.
Start free 7-day trialScale
For large agencies and complex in-house teams with always-on crisis risk.
Typically low four figures per month
- Everything in Growth, plus:
- Advanced admin panel for roles, SLAs, and approvals across regions, business units, and teams.
- Custom Reddit crisis playbooks, onboarding, and training for your specific brand risks.
- Multi-region and multi-business-unit setups for global brands and holding-company structures.
- Security, compliance, and procurement support so you can get Defusely approved and rolled out.
- White-glove onboarding and a named crisis support contact for high-risk launches and events.
- Custom workflows for emergency communications beyond Reddit as your Conflict OS expands.
- Early access to non-Reddit emergency WarRooms as they launch.
Give legal, security, and procurement the governance they expect from any mission-critical incident tool, and standardize Reddit crisis playbooks across brands and markets without losing local nuance.
Talk to SalesOne mishandled Reddit thread can cost more than a year of Defusely. One senior PR hour often exceeds a month of Starter.
12 months free for 10 design partners (6 seats left)
12 months free access
Full access to WarRooms, AI summaries, approvals, and reports. No card required. After 12 months, you move to standard pricing.
Direct line to the founding team
Shape the roadmap with direct access to founders. Your feature requests and feedback go straight to the top of the backlog.
Case studies & co-branded assets
First in line for case studies, co-branded decks, and "powered by Defusely" logos. Show your team leads the conversation on Reddit crisis response.
Why Defusely's AI is built for Reddit conflict
Defusely's AI isn't a generic writing assistant. It's trained on a deep history of Reddit crisis cases and conflict-resolution research, so it has seen how incidents like yours actually play out.
Learns from thousands of real Reddit crisis cases, across subreddits, industries, and regions, to surface what has worked before.
Informed by a broad library of conflict-resolution case studies and the psychology of conflict, so suggested replies calm things down instead of pouring fuel on the fire.
Combines that history with your WarRoom context to generate summaries, risk scores, and response options that match Reddit culture and protect long-term reputation.
Keeps humans in control: AI handles the heavy reading and first drafts; your PR and comms leaders own strategy, tone, and approvals.
Compare plans side by side
See what opens up as your Reddit crises and WarRooms grow.
| Feature | Starter | Most popularGrowth | Scale |
|---|---|---|---|
| Monthly price (billed annually) | $249 | $649 | Custom |
| Monthly price (billed monthly) | $299 | $799 | Custom |
| Brands or clients | Up to 2 | Up to 8 | Unlimited |
| Active WarRooms per month | Up to 10 | Up to 40 | High volume |
| AI summaries of Reddit threads | |||
| Sentiment and severity scoring | |||
| Suggested actions (Engage, Correct, Request mod help, Monitor) | |||
| Reddit-native response drafts in multiple tones | |||
| Internal notes and timelines | Simple timelines | Full timelines per WarRoom | Org-wide history |
| Exportable Reddit crisis reports | Included with tagging | Advanced multi-brand reporting | |
| Role-based access (Edit, Approve, View) | Single owner | Multi-role approvals | Advanced, multi-team |
| SLAs and reminders by severity | Basic timelines | Severity-based defaults | Org-wide SLA policies |
| Time tracking inside WarRooms | Light time notes | Per-incident timers and exports | Advanced reporting for finance |
| Saved templates (responses, updates, post-mortems) | Basic starter set | Full library | Custom per brand or region |
| Incident tagging | Basic tags | Advanced tagging and filters | Cross-brand analytics |
| Priority support during active WarRooms | Standard email | Priority during incidents | Named crisis contact |
| Advanced admin panel | Team-level settings | Multi-region, multi-BU admin | |
| Custom crisis playbooks and onboarding | Shared library | Light customization | Fully custom per account |
| Security, compliance, and procurement support | Basic security docs | Full reviews and procurement support | |
| Custom emergency comms workflows beyond Reddit | Optional add-on | Included, tailored | |
| Early access to non-Reddit emergency WarRooms | Included as beta | Included with roadmap input | Included with priority influence |
| Full content library with early previews | |||
| Founding beta discount (limited time) |
Pricing questions, answered
Common questions from PR agencies and in-house comms teams.
One platform to calm your crisis threads
Stop juggling screenshots and Slack threads. Start running Reddit crises with the same discipline your clients expect from every other deliverable.