All Features — Reddit Crisis Management Platform | Defusely

Respond in minutes, not hours

The gap between detection and response determines whether a crisis is contained or catastrophic. These features compress that gap.

Crisis Intelligence

AI reads every nested comment in a Reddit thread and delivers a structured assessment in seconds: core complaint, key sub-issues, most influential comments, sentiment trajectory, and recommended response strategies. Your team goes from “what’s happening?” to “here’s the situation and our options” in 90 seconds instead of 45 minutes. Learn more →

Severity scoring (0-5)

Every incident is scored on a 0-5 scale with transparent reasoning: “Severity 4 because engagement velocity is 120 comments/hour, cross-posted to 3 subreddits, and the core claim involves a safety issue.” Severity drives notification routing, SLA deadlines, and approval chains — so the right people are pulled in at the right time. Learn more →

AI response drafting

Generate Reddit-native response drafts in multiple tones — direct acknowledgment, empathetic engagement, factual clarification. Drafts are calibrated to the specific subreddit’s culture, not generic corporate language. Your team edits from a strong starting point instead of a blank page. Learn more →

AI thread summaries

Long threads condensed into structured intelligence: what the core complaint is, which comments are most influential, whether sentiment is heating up or cooling down, and what community members are actually asking for. Stakeholders get aligned in minutes without reading 500 comments. Learn more →

Reddit scanning

Built-in Reddit scanning runs every 15 minutes for your configured brands. Also accepts alerts from Brand24, Awario, email, webhooks, or direct URL submission. Detection feeds directly into War Room creation.

Escalation trigger detection

AI flags signals that indicate a thread is about to escalate: cross-posting to other subreddits, journalist engagement, regulatory implications, and viral velocity. Early warning before the thread hits mainstream media.

Never post without approval

A poorly worded response doesn’t disappear when you delete it — it’s already screenshotted, shared, and cited. These features ensure every response is reviewed before it goes live.

Approval workflows

Route drafts through PR, legal, and leadership with defined roles and deadlines. Approvals run in parallel — not sequentially — so legal and executive review happen simultaneously. Responses can’t go live until the chain completes. Learn more →

Role-based access

Draft, review, approve, post — each role is distinct. Junior team members draft. Senior leads review. Legal approves. Nobody posts without completing the chain. Granular access controls prevent accidental responses and maintain governance at speed.

Version history

Every edit is attributed and preserved. See who changed what, when, and why. If an executive asks “why did we say X?” three months later, the full revision history is visible — original draft, legal edits, final approved wording, and every step between.

SLA reminders

Automatic notifications when response deadlines approach. Severity-based — Critical incidents get tighter SLAs. If an approver hasn’t responded within the window, reminders escalate. Your team stays fast without micromanagement.

Prove what happened

When a client, executive, board member, or regulator asks “what did we say, when, and who approved it?” — you need a clean answer, not a week of archaeology.

War Room timeline

Every action in the War Room is automatically timestamped: detection, severity assessment, team assignment, draft creation, each approval, posting, and outcome. The timeline builds itself as your team works. Learn more →

Impact reports

Stakeholder-ready incident reports generated from War Room data. Timeline, severity progression, key decisions, response text, approval chain, and outcomes — formatted for clients, executives, or compliance review. Export as PDF. Learn more →

Stakeholder reports

Client-branded exportable reports showing incidents by severity, average response time, approval efficiency, and sentiment trends. Agencies use these for monthly client reviews. In-house teams use them for executive briefings and board updates. Learn more →

Post-mortem reports

Structured post-incident analysis: what happened, what the impact was, how the team responded, what worked, and what to change. Generated automatically from War Room data — your team adds analysis, exports to PDF, and archives for institutional memory.

Audit trail

Complete, defensible record of every decision, approval, and communication during an incident. Designed for environments where compliance, litigation, or regulatory scrutiny requires proof of process.

Stop starting from scratch

Every crisis shouldn’t feel like the first time. These features turn past experience into operational advantage.

Templates

Pre-approved response formats, stakeholder update structures, and post-mortem documents — customizable per brand and crisis type. Start from proven frameworks, not blank pages. Learn more →

Content library

Crisis playbooks, response frameworks, escalation guides, and Reddit-specific communication guidance. Your team always has the right reference for the situation. Learn more →

Seven AI prompt templates

Specialized AI analysis grounded in crisis communication theory: Severity Assessment (SCCT), Responsibility Assessment, Subreddit Tone Calibration, HEARD Method Response Draft, Escalation Trigger Detection, Post-Mortem Analysis, and Defuse Strategy Recommendation.

Searchable incident history

Past War Rooms are searchable and referenceable. When a similar crisis surfaces, your team pulls up the previous incident: what was said, how it was received, what the post-mortem recommended. Institutional knowledge compounds instead of evaporating.

See the full picture fast

During a crisis, context is scattered across tools. These features centralize everything your team needs into one workspace.

War Room

One shared workspace per high-risk Reddit thread. Raw thread data, AI analysis, team assignments, draft responses, approval chains, stakeholder comments, and post-mortem — all in one place. No tool-hopping. No “who has the latest version?” Learn more →

Dashboard

Every active War Room, every severity level, every pending action — one screen. Agencies see all clients. In-house teams see all incidents. Priority is clear. Nothing slips through. Learn more →

Notifications

Real-time alerts routed by severity. Critical incidents escalate to senior leadership. Elevated incidents notify the assigned team. Watch-level threads update quietly. SLA reminders, new comment alerts, and approval requests — all configurable per role. Learn more →

Sentiment tracking

Monitor how the community responds after you post. Is sentiment improving, stable, or worsening? Do you need a follow-up comment? Continuous analysis tells your team when the crisis is defused — or when it’s reigniting.

Scale across clients without chaos

For agencies and multi-brand teams, each client needs isolation, dedicated workflows, and clean reporting.

Multi-brand War Rooms

Each brand or client gets completely isolated War Rooms. Data, drafts, approvals, and reports never cross-contaminate. Your agency manages 15 clients from one account, but each client sees only their own incidents. Learn more →

Team assignments

Assign team members per-incident, per-client, or across clients. Auto-suggestions based on past assignments. Vacation coverage with reassignment. Clear ownership prevents “who’s handling this?” conversations.

Per-brand billing

Charged per brand per month — maps directly to agency retainer structures. Inactive brands can be paused. Scale up as you add clients, scale down as contracts end.

Client stakeholder access

Add client contacts as read-only War Room participants. They see decisions happening in real-time without managing it themselves. For high-severity incidents, clients can co-manage the response with defined permissions.

Competitive Intelligence (add-on)

Track competitor mentions and share-of-voice across Reddit. See threats before they become crises. Understand where your brand stands relative to competitors in the conversation.

Reddit mention alerts, share-of-voice charts, AI intelligence briefs, SCCT response analysis, category-level threat alerts, and quarterly competitive reports — available as a 14-day free trial add-on across Watch, Insight, and Dominate tiers. Learn more →

Start your 7-day free trial

Every feature above is included in the trial. Full access. No credit card required. Paste your first Reddit URL and see the full workflow in action.

Start free trial →