For PR agencies and in-house comms teams

The agencies that define the crisis response workflow will own it

Reddit is the 2nd most visible site in Google search. A mishandled thread ranks for years. Monitoring tools detect the crisis — but no one governs the response. Defusely does. And we're looking for 10 agencies and comms teams to build it with us.

Founding partner program

We're onboarding our first 10 design partners. 6 seats remain.

12 months free. Full platform access. Direct line to the founding team. You shape the roadmap. We build what agencies actually need.

12 months free

Full War Room access, AI summaries, approvals, and reporting. No card required. Standard pricing starts after month 12.

Direct founder access

Your feature requests go straight to the top of the backlog. Shape the product before it reaches the market.

Co-branded assets

First in line for case studies, co-branded decks, and "powered by Defusely" logos for your team.

What founding partners shape

1

The crisis response workflow

How should a War Room actually work? What does the 7-step crisis workflow look like for your team? Your real-world crisis playbooks inform the product.

2

Approval chain design

Parallel approval workflows for legal, executive, and client review — built around how your agency or comms team actually operates. No more sequential email chains.

3

Stakeholder reporting

Post-mortem reports, coverage reports, and defensible timelines that your clients and leadership actually read. You tell us the format — we build it.

4

AI response drafting

Response templates by crisis type and severity level. AI-assisted drafting that matches your agency voice. Pre-approved holding statements that deploy in minutes, not hours.

Designed for account managers, crisis specialists, comms directors, and VP-level PR leads who manage high-stakes Reddit situations for brands.